Prospecting for new Clients!

February 25th, 2013

As you know, in Staffing and other industries, prospecting must come to occupy a primary place on your sales reps’ to-do lists if they’re to be successful. Here are nine techniques to pass along that’ll bring in a steady stream of qualified prospects.

  1. Make a commitment to being prospect-driven. Chances are some of your salespeople only take prospecting seriously during periods when sales are down. It’s then soon forgotten once the orders begin coming in. The goal must be to focus on uncovering prospective customers year round.
  2. Focus on finding the right prospects. Prospects must come before prospecting. It’s easy for salespeople to spend a lot of time chasing would-be prospects who have no interest in what they’re selling. The key is spending time determining exactly who fits the profile of your best customers and building a prospect list around that profile.
  3. Cultivate continuously. A major mistake is making prospecting an event, rather than a process. Prospecting is not an impulsive quick fix. It involves more than making a call and, if there’s a negative response, crossing the name off the list. The purpose of continuous cultivation is to build a relationship with a prospect, something some salespeople find difficult when the initial contact is negative.
  4. Look at former customers. Many former customers may be ready to buy again or try a new product or service. Try to mix in former customers when you’re planning your prospecting calls. Former customers may also be an invaluable source of new leads.
  5. Recognize resistance to change. Prospects have a natural resistance to change. They follow the “if it ain’t broke, don’t fix it philosophy,” which makes it difficult to open new accounts. When prospects raise objections, listen carefully. Ask for clarification. By asking the prospect to go into more detail about the objection, you’ll be in a better position to overcome it.
  6. Give prospecting the same priority as meetings with important customers. Salespeople who don’t call on qualified prospects in their territories are leaving the door open for competitors to do so. Once competitors get an opening with prospects in your territory and start making inroads, they may start converting your long-term customers, too.
  7. Take a close look at the competition. Are your competitors failing in areas that may be your strengths? Have there been any changes in your competitors’ staff or product line that may give you an opportunity? Companies in transition provide a great opportunity for salespeople who act quickly and creatively.
  8. Resist hitting a comfort level. Some salespeople become content with their lifestyle. They hit their own glass ceiling, calling on favorite customers and looking for an acceptable amount of new business — but not too hard. The entrepreneurial salesperson is never satisfied, always thinking and trying to grow and improve business.
  9. Try to learn what the prospect does and his or her objectives. Who are the customers and competitors? Get information with web searches, annual reports, people who work at the prospect’s company and press releases.

Source: John R. Graham, President, Graham & Associates, Quincy, MA.

 For more information or a complimentary confidential discussion on any Staffing M & A subject, contact: Bob Cohen at 416-229-6462 or Sam Sacco at 910-509-0691.

 We can also be reached at bob@racohenconsulting.com or sam@racohenconsulting.com.

Sam and Bob have successfully completed over 135 staffing industry transactions. Visit our website for more articles and information at:    www.racohenconsulting.com

4 Lessons from a Time Square Street Peddler

November 26th, 2012

A street hawker may seem like an unlikely teacher, but you can use their simple techniques to increase the power of your sales efforts. They follow the basic rules of selling.

With a few small editorial changes, the credit for this post belongs to the author Matthew Swyers*, who shares in his own words.

 I was recently in New York City for business and stayed in Times Square. If you spend any amount of time there, in addition to other landmarks such as the famous ball that descends on New Year’s Eve and, of course, the Broadway marquees, you will also notice aggressive salesmen roaming the streets selling their goods and services.

They go after almost everyone, especially tourists who easily identify themselves by constantly starring skyward at the tall buildings in the city.

Some may dismiss these modern-day barkers as annoying parasites, but I always stop, from a safe distance, and marvel at the skills these street salesmen have perfected.  Although often crude and in your face you can learn a lot from these salesmen who hock everything from umbrellas to theater tickets. So what can you take away from an afternoon watching these guys?  Here’s what:

1. Engage

The No. 1 rule of thumb is to engage your prospective customer. In Times Square these street merchants will approach anyone, anytime, on any corner. That is how they engage their potential customers. For you it may be picking up your phone to speak with an inbound lead or perhaps it is methodically going through a cold-calling list. Whatever the case you cannot sell if you do not first engage. You must be unashamed and outright about it. That is what you are there to do. Do it.

2. Get Them Talking

Perhaps the most underrated skill among salespersons is the ability to get your prospective customer talking. In Times Square, for instance, if you happen to be wearing a Chicago Cubs Jersey they’ll say stuff like “Go Chicago” or “How them Cubs doing this year?” All they need is eye contact or any form of response and they have you. “Are you from Chicago?”  “Well, welcome to the Big Apple.”  “So what have you seen thus far?”

They’ve engaged you and they are getting you talking. In any sales position you must get your prospective customer talking so you can learn what they like, don’t like, and need so you can fashion your pitch and your products to fit what they need.

3. Listen and Use It

The guys in Times Square are fantastic at listening to what people have to say and using it to get to the next point and the next point until they can get to their pitch. Let’s say you offer that you’ve seen the Brooklyn Bridge and Times Square but that you just got into town. Bingo! You said the magic words.

 4. Pitch and Close

Once they identify the information that they need, those Times Square salesmen are masterful pitch men and closers. “You haven’t seen the Statue of Liberty?” “Wow, have I got a deal for you.” And here comes the pitch…all that from wearing a Chicago Cubs Jersey.

*Matthew Swyers is the founder of The Trademark Company, a Web-based law firm specializing in protecting the trademark rights of small to medium-size businesses. The company is ranked No. 138 on the 2011 Inc. 500. @TrademarkCo

Our goal is to help you become better informed; for more information on Staffing M & A or a complimentary confidential discussion, contact:

 Bob Cohen at 416-229-6462 or Sam Sacco at 910-509-0691.

We can also be reached at bob@racohenconsulting.com or sam@racohenconsulting.com.

Sam and Bob have successfully completed over 135 staffing industry transactions. Visit our website for more articles and information at:   www.racohenconsulting.com

5 Terrific Things Your Business Should Be Blogging About

November 19th, 2012

I believe that we are all living out a story. You play the hero. You have villains, allies and mentors. You face and overcome tragedy. You triumph and sometimes fall short. The poets among us have called this the “human condition”

I feel that marketing is about connecting the vision of a business with each person’s story and businesses succeed when they have won a role in that story.

I love blogging because it is the purest way for a business to audition for a role in their customer’s story. Taking the metaphor a bit further I figure that the business blog needs to “nail” 5 lines to win the part of “friend.”

Here they are:

#1 Being Vulnerable: Vulnerable businesses are captivating. It’s nice to see Apple screw up every once in a while. It’s compelling when a consultant says “I was wrong. Let’s try another way.” Every once in a while, share your businesses bloopers reel.

#2 Being Sentimental: Every business has a sappy side that celebrates little things that mean a great deal. I once worked for an agency that burned to the ground. It’s employees watched it burn from the parking lot.

The next day, employees met in houses and coffee shops determined to not miss a single deadline. The day the newly rebuilt agency opened its doors, the employees received a sweatshirt with a match on the front. I still have that sweatshirt 14 years later.

Being sentimental isn’t weak. Its special and you should blog about it.

#3 Being Heroic: Sometimes it’s difficult to dream big. Our institutions have done a great job of training heroism out of us. Every once in a while a business does something heroic. Most likely someone in the business decides to dream big and pull the rest of their colleagues along. These times are special.

When was your businesses heroic moment? Tell your customers about it.

#4 Being Selfless: When was the last time your business did something truly selfless? Google pays the spouses of employees who’ve died up to half their salary for ten years and their children get $1,000 a month until they are 19. Amazing, now I want to hear more about Google.

Your small business or large business probably does amazing selfless acts like this too. Your readers should hear about them. It makes them proud to do business with you.

#5 Being Foolish: Some things don’t make any sense.

I’m not sure why Google wants to build driverless cars. I wish I understood why Jeff Bezoes is committed to mining asteroids. Why in the heck does Richard Branson own Virgin Galactic? None of these things make sense. They seem foolish. But they do remind me that real people with crazy dreams run these businesses and I want to hear more. How about you?

There isn’t a Formula for You to Copy-Sorry.

You know I’m incredibly practical about blogging. I’m sure you were looking for a nice template to follow.

The only nugget of wisdom I can give you is this…

Pay attention to the drama playing out in your readers’ lives. Look for the drama playing out in your own business. Find ways to connect the two.  This post was written by Stanford.

About Stanford: I’m Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Take a look in the archives.

Our goal is to help you become better informed; for more information on Staffing M & A or a complimentary confidential discussion, contact:

Bob Cohen at 416-229-6462 or Sam Sacco at 910-509-0691.

We can also be reached at bob@racohenconsulting.com or sam@racohenconsulting.com 

Sam and Bob have successfully completed over 135 staffing industry transactions. Visit our website for more articles and information at www.racohenconsulting.com

Rejection can be a powerful learning tool… if we use it to help us grow!

November 5th, 2012

Rejection can transform failure into a powerful tool for success and help your team develop the skills needed to deal effectively with adverse situations.

Here are some more critical points to help overcome rejection.

  • Use rejection as a form of feedback for self-improvement. What when wrong? What could’ve been done to prevent it?
  • Break challenges into incremental steps so that any failure is minimized.
  • Channel anxiety into a creative force for achievement so that, when frustrated, we become more productive.
  • Most salespeople will succeed only to the extent they are willing to suffer though many disappointments.
  • Being ready for the unexpected increases our chances of succeeding.
  • Whether we experience failure or success is unimportant; what is important is the way we deal with the experience.
  • If we can’t accept failure, we will quickly lose our enthusiasm.
  • Believing we have a chance to succeed sharpens our mental vision.
  • We resolve our fears by taking risks.
  • By breaking out of our comfort zone, we expand the arena of our opportunities.
  • When we avoid failure, we’re also avoiding new challenges and opportunities.
  • Recognize that failure is the ultimate learning tool. Every disappointment teaches a positive lesson — we just have to look for it.
  • It’s in times of adversity that we usually grow the most.

Adapted from the book The Courage to Fail by Art Mortell.

For more information or a complimentary confidential discussion on any Staffing M & A subject, contact:

Bob Cohen at 416-229-6462 or Sam Sacco at 910-509-0691.

We can also be reached at bob@racohenconsulting.com or sam@racohenconsulting.com

 Sam and Bob have successfully completed over 135 staffing industry transactions.

Visit our website for more articles and information at: www.racohenconsulting.com

14 Ways to Overcome Phone Rejections

October 15th, 2012

Rejection can transform failure into a powerful tool for success and help your team develop the skills needed to deal effectively with adverse situations. This can be an effective reminder for us “old pros” as well.

Here are some more critical points to help overcome rejection.

  1. Use rejection as a form of feedback for self-improvement what when wrong? What could’ve been done to prevent it?
  2. Break challenges into incremental steps so that any failure is minimized.
  3. Channel anxiety into a creative force for achievement so that, when frustrated, we become more productive.
  4. Most salespeople will succeed only to the extent they are willing to suffer though many disappointments.
  5. Being ready for the unexpected increases our chances of succeeding.
  6. Whether we experience failure or success is unimportant; what is important is the way we deal with the experience.
  7. If we can’t accept failure, we will quickly lose our enthusiasm.
  8. Believing we have a chance to succeed sharpens our mental vision.
  9. We resolve our fears by taking risks.
  10. By breaking out of our comfort zone, we expand the arena of our opportunities.
  11. When we avoid failure, we’re also avoiding new challenges and opportunities.
  12. Recognize that failure is the ultimate teaching tool. Every disappointment teaches a positive lesson — we just have to learn from it.
  13. 13. It’s in times of adversity that we usually grow the most.
  14. 14. Every rejection brings you closer to success.

Adapted from the book The Courage to Fail by Art Mortell.

For more information on Staffing M & A or a complimentary confidential discussion, contact:

Bob Cohen at 416-229-6462 or Sam Sacco at 910-509-0691.

We can also be reached at bob@racohenconsulting.com or sam@racohenconsulting.com. Sam and Bob have successfully completed over 135 staffing industry transactions.

Visit our website for more articles and information at: www.racohenconsulting.com

 

How to Be Happy at Work-Part 2

August 7th, 2012

In Part 1 we discussed that the way we set things up in our minds indicates whether we will allow ourselves to be happy or miserable most of the time.

We learned that happiness and unhappiness (in work and in life) result entirely from the rules in your head that you use to evaluate events.  Those rules determine what’s worth focusing on, and how you react to what you focus on. If you need a copy contact us.

Make Yourself Happier: 3 Steps

The saleswoman who had breast cancer was happy, too, and this is the method she used to make herself happy:

1. Document Your Current Rules

Set aside a half-hour of alone time and, being as honest as you can, write down the answers to these two questions:

  • What has to happen for me to be happy?
  • What has to happen for me to be unhappy?

Now examine those rules.  Have you made it easier to be miserable than to be happy?  If so, your plan is probably working.

2. Create a Better Set of Rules

Using your imagination, create and record a new set of rules that would make it easy for you to be happy and difficult to be miserable.  Examples:

  • “I enjoy seeing the people I work with each day.”
  • “I really hate it when natural disasters destroy my home.” 

Don’t worry whether or not these new rules seem “realistic”–that’s not the point.  All internal rules are arbitrary, anyway.  Just write rules that would make you happier if you really believed them.

 3. Post the New Rules Where You’ll See Them

When you’ve completed your set of “new” rules, print out them out and post copies in three places: your bathroom mirror, the dashboard of your car, and the side of your computer screen.  Leave them up, even after you’ve memorized them.

Having those new rules visible when you’re doing other things gradually re-programs your mind to believe the new rules.  You will be happy at work.  It’s really that simple.

Oh, and by the way … That saleswoman? She was my mother.

For more information on Staffing M & A or a complimentary confidential discussion, contact:

 Bob Cohen at 416-229-6462 or Sam Sacco at 910-509-0691. We can also be reached at bob@racohenconsulting.com or sam@racohenconsulting.com.

 Sam and Bob have successfully completed over 135 staffing industry transactions. Visit our website for more articles and information at    www.racohenconsulting.com